McCall's is a monthly American women's magazine, published by McCall Corporation , which enjoyed great popularity throughout the 20th century, culminating in a 8.4 million reader in the early 1960s. It was founded as a small format magazine called The Queen in 1873. In 1897, its name was changed to McCall Magazine - The Queen of Fashion (then abbreviated to McCall's ) and then grow larger into large format glossy. It was one of the women's service group "Seven Sisters". The McCall Pattern Company is the latest evolution of the brand name that sells sewing patterns and publishes Vogue Patterns.
McCall's published fiction by famous authors such as Alice Adams, Ray Bradbury, Geless Burgess, Willa Cather, Jack Finney, F. Scott Fitzgerald, Barbara Garson, John Steinbeck, Tim O'Brien, Anne Tyler and Kurt Vonnegut.
Video McCall's
Features
From June 1949 until his death in November 1962, Eleanor Roosevelt wrote a column of McCall's , "If You Ask Me". The former First Lady gave a short answer to the question sent to the magazine.
Beginning in May 1951, and lasting until at least 1995, Betsy McCall's paper dolls were printed in many ways. Children can cut out printed dolls and clothing, or for a small fee (10 ¢ ¢ in 1957, 25 Â ¢ in 1967) paper dolls printed on cartons can be ordered. Betsy McCall became so popular that various sized vinyl dolls were produced by Ideal Characters and American Dolls.
Another popular feature that runs over the years is the "It's All in the Family" cartoon panel by Stan and Jan Berenstain. A pair of pioneering female illustrators, Jesse Willcox Smith and Neysa McMein, drew dozens of McCall's cover portraits.
Film critic Pauline Kael worked at McCall's from 1965 to 1966, and was reportedly dismissed after writing a very unfavorable review of The Sound of Music .
Maps McCall's
Sewing Pattern and Queen of Fashion
In 1870, Scottish immigrant James McCall began designing and printing his own sewing patterns. As a means to advertise his pattern, McCall founded a four-page fashion journal entitled The Queen: Describing the Passport Bazaar Glove McCall Pattern .
When McCall died in 1884, his widow became president of McCall Company, and hired Mrs. McCall. George Bladsworth as a magazine editor. Mrs. Bladsworth held the position until 1891. While it was still primarily a vehicle to sell McCall's sewing patterns, The Queen began publishing housekeeping information and handwork, and by 1890 had grown to 12 pages. In 1891, the name of the magazine became Queen of Fashion , and the cost for a one-year subscription was 30 cents.
In 1893, James Henry Ottley took over the McCall Company. He increased the subscription price to 50 cents per year, increasing the number of pages to between 16 and 30 per edition, and began publishing articles on children's issues, health, beauty and travel abroad. To reflect on magazine's expanded topics, the name was changed to McCall Magazine - The Queen of Fashion in 1897. In time, the name would be shortened to McCall's .
Despite a name change, over the years information about the McCall pattern fills an average of 20 percent of the pages of a magazine. McCall's mall
In 1913, the magazine was bought by banking company White Weld & amp; Co., who organized McCall Corporation under the direction of president Edward Alfred Simmons. In 1917, the price was raised to 10 cents per issue. In 1922, Harry Payne Burton became editor, and for the first time famous fiction writers such as Kathleen Norris, Harold Bell Wright, Zane Gray, and Booth Tarkington published stories published at McCall's.
In 1928, 23-year-old associate editor, Otis Wiese, was promoted to editor. He believes "women are prepared for more significant fiction than Gene Stratton-Porter" and suggested that McCall sells Burton's acquisition of popular fiction for the Ladies Home Journal and Woman's Home Companions. Such radical ideas caused Wiese to be fired at least six times in his first year as editor, but he was always reinstated because, as he said, "there is no one else around that place with ideas."
In 1932, Wiese changed the format into what he called Three Magazines in One. Three sections - News and Fiction, Housekeeping, Style and Beauty - have their own covers, and each contains ads tailored to their content. A survey conducted that shows fiction is a major attraction for women magazine readers, and in 1937 McCall became the first women's magazine to print a complete novel in one edition.
Pearl Harbor was attacked on December 7, 1941, and Otis Wiese immediately changed the February 1942 edition later in preparation. The lace valentine cover was replaced with a woman wearing the consumer promise button "I Have Been Registered". Readers are asked to sign a pledge stating "As a consumer, in total democracy defense, I will do my part to make my country ready, efficient and strong." I will buy carefully I will take good care of the things I have I will be in vain. "Within three weeks, 150,000 readers signed the pledge and sent the coupons printed in the magazine. During World War II, all women's magazines took a patriotic stance, but McCall received a lot of positive press coverage for being the first magazine to do so. McCall's started the "Washington Newsletter" section, which provided information on rationing and conservation.
During the post-war era, fiction is no longer an important draw for the reader; they want more articles and images to spread. To provide live nonfiction, Wiese hired two magazine editors Look . Daniel Danforth Mich became editorial director, and Henry Ehrlich was appointed managing editor.
McCall's Three Magazines in One format was discontinued in 1950. In 1954, Wiese began formatting McCall with the slogan "Togetherness"; it was announced that the magazine was no longer just for women, but intended for the whole family. During this period, the paid circulation was 4.5 million per issue.
In 1953, financier Norton Simon began buying shares of McCall Corporation, and in 1956, Simon's group of investors took control of the corporation.
In 1958, Simon was named Arthur B. Langlie as president of the company. Otis Wiese, once a vice president, as well as editor and publisher of McCall's , has been expected to become president. When Langlie was appointed to that position, Wiese and a number of staff resigned in protest. A BusinessEnterly article states "The house of togetherness has been separated on the seams." Simon replaces Wiese with Herbert Mayes, who has been editor of Good Housekeeping.
Mayes removed the "Togetherness" resemblance, and came up with a new slogan, "The First Magazine For Women." He introduced additional color pages, and used more fiction. In 1962 Mayes became president and CEO of McCall Corporation.
From 1962 to 1965, John Mack Carter was editor of McCall's . Under his leadership, the circulation rose to 8.4 million. In 1965, Carter went on to become editor of Ladies' Home Journal . The quick succession of editors followed Carter, including Robert Stein and James Fixx.
In 1969, a collector of Life magazine Shana Alexander was named editor. Alexander had no editing experience, and at the time of his appointment declared "I have to educate myself about women's magazines, but I think I know something about women." Alexander left in 1971.
Robert Stein was editor from 1972 to 1986. During Stein's tenure, McCalls earned the "Magazine for Suburban Women" slogan/subtitle. After Stein leaves, the editor turns back quickly.
Change ownership
McCall's ownership began to change almost as fast as the editors came and went. Norton Simon sold McCall to private owners in 1973. In 1986, McCall Publishing Company was purchased by Time Inc. and Lang Communications. In 1989, McCall was sold to The New York Times Company, and in 1994, German-based Gruner Jahr announced plans to buy their magazine business.
Change to Rosie
In 2000, entertainer Rosie O'Donnell became editorial director of McCall's . In 2001 McCall renamed Rosie . O'Donnell stated, "I want magazines that celebrate real women, who understand that they care more about waistlines or the latest style or dressing, that they want to be relevant and help each other and care about the world." Rosie stopped appearing in late 2002. O'Donnell said in a statement "I decided I could not participate in a magazine that bears my name when I'm not sure it will reflect my vision, values ​​and editorial directions. "The highly publicized legal battle between O'Donnell and its publisher, Gruner Jahr, began in 2003. In the end, the judge ruled against both sides and refused the case. Gruner Jahr left the US magazine business in 2005, selling a portfolio of women magazines to Meredith Corporation and his business magazine portfolio to Mansueto Ventures.
References
External links
- Betsy McCall Dolls
- McCall Magazine includes
- Moran, Edward. St. James Encyclopedia of Pop Culture
- http://www.mccall.com/home.html
Source of the article : Wikipedia
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