Crazy is a magazine of American humor founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before becoming a magazine. It was widely imitated and influential, influencing the satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein raising the reader to over two million during the peak of the 1974 circulation. From 1952 to 2018, Mad published 550 regular editions, as well as hundreds of reprints of "Specials", original novels, compilation reprint books, and other print projects. The numbering of the magazine goes back to 1 with the June 2018 edition.
The magazine is the last surviving title of the EC Comics line, offering satire on all aspects of popular life and culture, politics, entertainment, and public figures. The format is divided into several recurring segments such as TV and movie parodies, as well as free-form articles. Mad 'Mascot , Alfred E. Neuman, is usually the focal point of the magazine cover, with his face often replacing celebrities or defiant characters in the issue.
Video Mad (magazine)
History
Mad started as a comic book published by EC, debuted in August 1952 (closing date October-November), and is located in lower Manhattan at 225 Lafayette Street. In the early 1960s, the office moved to 485 Madison Avenue, a location given in the magazine as "485 MADison Avenue". The title is a trademark in the capital as MAD .
The first issue was written almost entirely by Harvey Kurtzman, and featured illustrations by Kurtzman, along with Wally Wood, Will Elder, Jack Davis, and John Severin. Wood, Elder, and Davis are the three main illustrators throughout the 23 editions of comic book publications.
To defend Kurtzman as his editor, the comic book was converted to a magazine format in issue # 24 (1955). The transition only encourages Kurtzman to remain for another year, but most importantly, the move has removed the Mad from the Strict Code Comics Authority. After Kurtzman's departure in 1956, new editor Al Feldstein quickly brought contributors like Don Martin, Frank Jacobs, and Mort Drucker, and then Antonio ProhÃÆ'as, Dave Berg, and Sergio AragonÃÆ'Â © s. The magazine's circulation more than quadrupled during Feldstein's tenure, reaching 2,132,655 in 1974; then dropped to a third of this figure at the end of his time as an editor.
When Feldstein retired in 1984, he was replaced by Nick Meglin and John Ficarra's team, who edited Madness for the next two decades. After Meglin's retirement in 2004, Ficarra continued to be an executive editor for 13 years, until the publishing company announced in June 2017 that Mad would move to Burbank, California. Bill Morrison succeeded him in January 2018.
Gaines sold his company in the early 1960s to Kinney Parking Company, which also acquired National Periodicals (a.k.a. DC Comics) and Warner Bros by the end of the decade. Gaines was named Kinney board member, and most were allowed to run Mad when he saw fit without corporate intervention.
After Gaines's death, Mad became more ingrained in Time Warner's corporate structure. Eventually, the magazine was forced to leave the old house on Madison Avenue, and in the mid-1990s moved into DC Comics offices at the same time as DC moved to 1700 Broadway. In 2001, the magazine broke the long-established taboo and started running paid advertisements. Outside revenue allows the introduction of color printing and paper stock enhancement. Mad ended 65 years running in Manhattan at the end of 2017, when his office moved to DC Entertainment headquarters in Burbank, California.
In the initial incarnation, new issues from magazines appear irregularly, between four and seven times a year. By the end of 1958, Mad had set an unusual eight-year schedule, lasting almost four decades. The issue will go on sale 7 to 9 weeks before the start of the month listed on its cover. Gaines felt that the unusual time was needed to maintain the magazine's quality level. Mad then began to generate additional problems, until it reached a traditional monthly schedule with the January 1997 issue. With the 500th issue (June 2009), amid extensive cuts of the company in Time Warner, the magazine retired for quarterly publication before settling down to six problems per year by 2010.
Maps Mad (magazine)
Influence
While there are antesedents for the Mad ' s style of humor in print, radio and film, Mad are pioneering examples. Throughout the 1950s, Madame featured a breakthrough parody that combined sentimental love for the staple food of American culture - such as Archie and Superman - with a keen excitement in uncovering the forgery behind the image. His approach is explained by Dave Kehr in The New York Times: "Bob Elliott and Ray Goulding on the radio, Ernie Kovacs on television, Stan Freberg on the record, Harvey Kurtzman in the initial problem Crazy: everyone who like pioneering humor and many others realize that the real world does not mean much to people rather than ocean voices and the idea that the growing mass media is pumping into American life. "Bob and Ray, Kovacs and Freberg became contributors to Mad .
In 1977, Tony Hiss and Jeff Lewis wrote in The New York Times about the initial effects of publication 25 years ago:
The children's skeptical generation formed in the 1950s was the same generation who, in the 1960s, opposed the war and did not feel bad when the United States lost for the first time and in the 1970s helped change the Administration and did not feel bad about it also... It is a miraculous and objective proof for children that they are not alone, in New York City on Lafayette Street, if there is no other place, there are people who know that something is wrong, false and funny about the world where bomb shelters, brinkmanship and toothpaste smile. The sadness ' itself, like garbage, like comic books, as an enemy of parents and teachers, even as a money-making company, happy kids. In 1955, such consciousness may not be found elsewhere. In the parody of Mad , the comic strip characters know they are stuck in strips. "Darnold Duck," for example, begins to wonder why he has only three fingers and must wear white gloves all the time. He ends up wanting to kill every other Disney character. G.I. Schmoe tries to win the big Asiatic Red Section section by telling him, "Okay, honey! You're mine! I gave you a chance to hit me witta gun ass... But of course, you fell in love with me right away, because I was the great hero of the story this. "
Mad is often credited with filling a vital gap in political satire from the 1950s to the 1970s, when the paranoia of the Cold War and the general censorship culture prevailed in the United States, especially in the literature for teenagers. Activist Tom Hayden said, "My own radical journey begins with Mad Magazine ." The emergence of factors such as cable television and the Internet has reduced the impact and impact of Mad , although it remains a widespread magazine. On the one hand, the power of Mad ' has failed because of its own success: what was subversive in the 1950s and 1960s is now commonplace. However, its impact on three generations of humorous is incalculable, as can be seen in the frequent reference to Mad in the animated series The Simpsons . Simpsons producer Bill Oakley said, "The Simpsons has transmitted a magazine. Basically everyone who was young between 1955 and 1975 read Mad , and that's where your sense of humor comes in. And we know all these guys, you know, Dave Berg and Don Martin - all heroes, and unfortunately, now all dead and I think The Simpsons has taken the place in the Heart of America. "In 2009,
Madness ' s satiric net is thrown wide. The magazine often features an ongoing parody of American culture, including advertising campaigns, core families, media, big business, education and publishing. In the 1960s onwards, he insinuated growing topics such as the sexual revolution, hippies, generation gaps, psychoanalysis, gun politics, pollution, the Vietnam War and drug use. The magazine has a negative tone to anti-cultures such as cannabis and LSD, but also the worst mainstream drugs such as tobacco and alcohol. Mad always quipped the Democrats mercilessly as the Republicans do. In 2007, Al Feldstein recalled, "We even used to dredge hippies on coal, protesting the Vietnam War, but we took the cultural aspect of them and had fun with it. wide open." Bill likes it , and he is a capitalist Republican. I love it, and I'm a liberal Democrat. It applies to writers, too; they all have their own political inclinations, and everyone has a voice. But the voices were mostly critical. It was a social comment, after all. " Mad also has a lot of less topical or controversial material on varied subjects like fairy tales, children's songs, greeting cards, sports, small talk, poetry, weddings, comics, awards ceremonies, cars and many other areas of interest in general.
In 2007, Robert Boyd wrote, "What I really need to know I learned from Mad magazine , goes to confirmed:
Much of it flashed just above my head, of course, but that's part of what makes it interesting and valuable. Things that go beyond your head can make you lift your head a bit higher.
The magazine instilled in me a habit of mind, a way of thinking about a world filled with false fronts, small prints, deceptive advertising, booby traps, dangerous language, double standards, half truth, subliminal pitches and product placement; it warns me that I am often only targeted by people who claim to be my friends; it encourages me not to trust authority, to read between the lines, to take nothing at face value, to see patterns in the construction of movies and TV shows that are often bad; and it made me think critically in a way that only a few humans were accused of bothering me.
In 1988, Geoffrey O'Brien wrote about the impact of Mad on the younger generation of the 1950s:
Now they know the pamphlets [nuclear survival] lie... Rod Serling knows more than President Eisenhower. There's even a joke about the atomic bomb in Mad, a joke that comments on his own ugliness: "The final example of this kind of sickening and damaging humor is to show an explosive atomic bomb! But this routine, we feel, giving way to a more funny picture of the hydrogen bomb! " The jittery jokes of the joke were clarified. It is a flak that is propelled through carefully measured prose behind the Mentor's book on Man and His Destiny... Inappropriately, a joke momentarily interrupts the world. But after joking you recognize it is a joke and return to the integral world that the joke was broke. But what if it never comes back again, and that little gap remains and becomes everything?
In 1994, Brian Siano in The Humanist discussed the effects of Mad on segments of people who were dissatisfied with society:
For the smarter children of two generations, Mad is a revelation: it is the first to tell us that the toys we sell are garbage, our teacher is phonetic, our leader is stupid, our religious counselor hypocrites, and even our parents lied to us about almost everything. The whole generation has William Gaines for a godfather: this same generation goes on to give us the sexual revolution, the environmental movement, the peace movement, greater freedom in artistic expression, and a host of other things. Accidental? You are the judge.
Pulitzer Prize-winning art comics art, maven Art Spiegelman says, "The message is generally Mad," The media lies to you, and we are part of the media. " It's basically... 'Think of yourself, kids.' "William Gaines offers his own view: when asked to quote Mad philosophy , the noisy answer is," We can not stop reminding readers what little value they get for their money ! "
Comic historian Tom Spurgeon chose Mad as the top-of-the-line media series, writing, "At the peak of his influence, Mad is The Simpsons , The Daily Show and The Onion combined. "Graydon Carter chose it as the sixth best magazine ever, depicting Mad ' s mission as "ever ready to pounce on the illogical, the hypocritical, egotistical and ridiculous" before concluding, "Right now, that's part of the oxygen we breathe." Joyce Carol Oates calls it "very inventive, very disrespectful and very ingenious." Terry Gilliam of Monty Python wrote, " Mad became the Bible for me and my whole generation." When Weird Al Yankovic was asked if Madonna had any influence in placing him on the road to a career in parody, the musician replied, "[It] is more like going off a cliff." Comedian Jerry Seinfeld talked about the influence of the magazine to him, saying, "You start reading it, and you're going away, 'These guys do not respect anything.' And it just explodes in my head.It's like, you do not have to buy it.You can say 'This is stupid.This is stupid.' "Critic Roger Ebert writes:
I learned to be a film critic by reading Mad Madly ... Mad ' s made me aware of machines in my skin - how movies might looks original outside, while inside only recycles the same stupid formula. I did not read the magazine, I looted it to search for clues of the universe. Pauline Kael lost it in the cinema; I lost it in Mad magazine.
Rock singer Patti Smith says more succinctly, "After Mad , drugs are nothing."
Court case
The magazine has been involved in numerous legal actions for decades, some of which have reached the United States Supreme Court. The most distant is Irving Berlin et al. v. EC Publications, Inc. In 1961, a group of music publishers representing songwriters like Irving Berlin, Richard Rodgers and Cole Porter filed a $ 25 million lawsuit against Mad for the following copyright infringement "Sing With < i> Mad ", a collection of parody lyrics that the magazine says can be" sung for the song "of many popular songs. The publishing group hopes to establish a legal precedent that only song composers retain the right to parody the song. Judge Charles Metzner of the US District Court for the Southern District of New York decided to support Mad in 1963, asserting his right to score 23 out of 25 parody tracks that are being debated. However, in the case of two parodies, "Always" (sung for the song "Always") and "There No Business Like No Business", Judge Metzner ruled that the issue of copyright infringement was more close, requires a trial because in every case the parody depends on the same verbal hook ("always" and "business") as the original. The music publisher appealed to the decision, but the US Court of Appeals not only upheld the pro- Mad decision in relation to 23 songs, it adopted a broad enough approach to remove its limited publishers. victory about the two remaining tracks. By writing a unanimous opinion for the Court of Appeals for the Second Circuit, Circuit Judge Irving Kaufman sharply observes, "We doubt that even a prominent composer such as the plaintiff, Irving Berlin should be allowed to claim property ownership in the iambic pentameter." The publisher again appealed, but the Supreme Court refused to hear it, allowing the decision to stand.
The case of these precedents establishes parody and satirical rights to mimic the meter of popular songs. However, the song "Singing With the Mosquitoes" is not the magazine's first attempt into a musical parody. In 1960, Mad has published "My Fair Ad-Man", a complete ad spoof of the hit Broadway music My Fair Lady . In 1959, "If Gilbert & Sullivan writes Dick Tracy " is one of the speculative pairs in "If Famous Writers Write Comics". Three decades later, Mad was one of several parties filing the amicus curiae brief with the Supreme Court to support 2 Live Crew and its disputed song parody, during 1993 Campbell case v. Acuff-Rose Music, Inc. .
In 1966, a series of copyright infringement lawsuits against magazines on ownership of Alfred E. Neuman's image finally reached an appeal level. Although Harry Stuff owns image copyright in 1914, the US Court of Appeals for the Second Circuit decided that, by allowing multiple copies of the image to be circulated without copyright notices, the copyright owner has allowed the image to enter the public. domain, thereby assigning the Crazy right - or anyone else for that matter - to use images. In addition, Mad specifies that Stuff is not himself the author of the image by producing many other examples that date from the late 19th century. This decision was also left standing.
Ads
Mad has long been noted in the absence of advertising, allowing it to mock the materialist culture without fear of retaliation. For decades, it was the most successful American magazine to publish free advertising, beginning with issue # 33 (April 1957) and continuing through edition # 402 (February 2001).
As a comic book, Mad has run the same ad as the rest of the EC line. The magazine then made a deal with Moxie soda that involved incorporating Moxie logos into various articles. Mad runs a limited number of ads within the first two years as a magazine, with a "real advertising" label useful to distinguish the original from the parody. The last original advertisement published under the original Mad regime was for the Famous Artists School; two issues later, front cover of issue # 34 has a parody of the same ad. After this transition period, the only promotions that have appeared in Mad for decades are the home ads for Mad ' Books and specials , subscriptions and promotional items such as sculptures ceramics, T-shirt, or a line of jewelry Mad . This rule is bended only a few times to promote outdoor products directly related to magazines, such as Parker Brothers
Both Kurtzman and Feldstein wanted the magazine to ask for an ad, felt it could be solved without sacrificing the content of Mad ' or editorial independence. Kurtzman recalled Ballyhoo, an exciting 1930s humor publication that made an editorial point to mock his own sponsor. Feldstein went so far as to propose an advertising agency Mad inside, and produced "artificial" copy of what issues were seen in the ad. But Bill Gaines was stubborn, told 60 Minutes television news magazine: "We've always decided we can not take money from Pepsi-Cola and make fun of Coca-Cola." Gaines' motivation in avoiding advertising dollars is less philosophical than practical:
We have to fix our package. Most advertisers want to appear in colorful magazines and have super-slippery papers. So you find yourself encouraged to produce more expensive packages. You become larger and more attractive and attract more advertisers. Then you find you are missing out on some of your advertisers. Your readers are still expecting a fancy package, so you keep it on display, but now you have no advertising revenue, that's why you get more luxurious in the first place - and now you're drowning.
Repeating features
Mad is known for the many recurring routine and semi-regular features on its page, including "Spy vs. Spy", "Crazy Fold", "The Lighter Side of..." and a television and movie parody. The magazine also includes repeated jokes and references, both visual (eg Zeppelin, or Arthur the pot plant) and linguistics (unusual words such as axolotl, furshlugginer, potrzebie and veeblefetzer).
Alfred E. Neuman
The most closely related picture of the magazine is Alfred E. Neuman, a boy with a parallel eye, a toothed smile, and an eternal slogan "What, am I worried?" The original image is a funny image that was popular for decades before Mad adopted it, but its face is now mainly tied to Mad .
Mad initially used the boy's face in November 1954. His first full cover appearance was as a written candidate for the President in issue # 30 (December 1956), where he was identified by name and wearing his " What, am I worried? " motto. He has appeared in many guises and comic situations. According to the author of Mad , Frank Jacobs, a letter was successfully delivered to a magazine by a US letter containing only Neuman's face, no address or other identifying information.
Contributors and criticism
Mad has been delivering ongoing performances to many long-running satirical writers and artists and has fostered an unusual group loyalty. Although some contributors earn far more than their salaries in areas such as television and advertising, they continue to provide material for publication. Among the famous artists are Davis, Elder and Wood, as well as Mort Drucker, George Woodbridge, Harry North and Paul Coker. Authors like Dick DeBartolo, Stan Hart, Frank Jacobs, Tom Koch, and Arnie Kogen appear regularly on the pages of magazines. In some cases, only weakness or death ends the contributor's run at Mad.
In industry, Mad is known for the unusual fast way in which its contributors are paid. Gaines publishers will usually write a personal check and give it to the artist after receiving the finished product. Wally Wood said, "I'm spoiled... other publishers do not do that, I'm getting annoyed if I have to wait a whole week for my check." Another lure for contributors is the annual "Gila Trip", a tradition that paid for all the fees that began in 1960. Editorial staff are automatically invited, along with freelancers eligible for invitations by selling certain articles or pages during the previous year. Gaines is very strict in enforcing this quota, and one year old and frequent writer Arnie Kogen is thrown off the list. Later that year, Gaines's mother died, and Kogen was asked if he would attend the funeral. "I can not," Kogen said, "I do not have enough pages." For many years, the crew of Mad traveled to the locale such as France, Kenya, Russia, Hong Kong, England, Amsterdam, Tahiti, Morocco, Italy, Greece, and Germany. The tradition ended with the death of Gaines, and a 1993 trip to Monte Carlo.
Though Mad is an exclusive freelance publicity, it achieves tremendous stability, with many contributors remaining prominent for decades. The criticism of the magazine felt that this lack of substitution eventually resulted in similar similarities, although there was little agreement on when the magazine peaked or fell. Many write that the key factor is when readers first find Mad . According to former Senior Editor Mad Joe Raiola, "Mad is the only place in America where if you grow up, you're fired."
Proclaiming the exact moment that supposedly triggers an irreversible deterioration of magazines is a common hobby. Among the most commonly cited "turning points" are: the departure of author-editor Harvey Kurtzman in 1957; magazine's major success; the adoption of recurring features beginning in the early 1960s; absorption of magazines into more corporate structures in 1968 (or later, mid-1990s); the death of Gaines founder in 1992; magazine published "major changes" in 1997; the arrival of paid advertising in 2001; or 2018 magazine moved to California. Mad has been criticized for relying too heavily on the core group of aging persistent throughout the 1970s and 1980s and later criticized again for allegedly declining as the same creator began to leave, die, retire, or contribute infrequently.
It has been proposed that Mad is more susceptible to this criticism than many media because a considerable percentage of readers change regularly with age, as Mad is very focused on current events. and popular culture are changing. In 2010, Sergio Aragones said, "Mad was written by people who never thought 'Okay, I'll write for the kids,' or 'I'll write for adults.'... And many people say 'I used to read Mad , but Mad has changed a lot.' Excuse - you grow! You have a new interest... The change does not come from magazines, it comes from people who grow or do not grow. " Mad mocks the reader's tendency to accuse the magazine of falling in quality at various points in its history in "Untold History of Madness", a false self-reference in the 400th edition that joked: "The second issue about Mad goes on sale on December 9, 1952. On December 11, the first letter to complain that Mad 'Just not as funny and original as it used to be' came. 'The then art director of the magazine, Sam Viviano, suggested in 2002 that historically, Mad is the best "every time you first start reading it."
Among the harshest of those who insisted the magazine was no longer funny were supporters of Harvey Kurtzman, who had good critical luck to abandon Mad after only 28 issues, before the propensity of his own formulation might become prominent. It also meant that Kurtzman was having a poor creative and financial time to get away before the magazine became a missed success.
However, how much success is due to the original Kurtzman template he left behind for his successor, and how much should be credited to Al Feldstein's system and the depth of the post-Kurtzman talent pool, can be debated without resolution. In 2009, an interviewer suggested to Al Jaffee, "There's a group of Mad fans who feel that if Harvey Kurtzman stays in Mad, the magazine will not only be different, but better. "Jaffee, a Kurtzman fan, replied," And then there's a big group who feels that if Harvey stays with Mad, he'll raise it to the point that only fifteen people will buy it. " For the last two years Kurtzman at EC, Madness appeared erratic (ten problems appeared in 1954, followed by eight problems in 1955 and four problems in 1956). Feldstein is considered to be less creative, but keeps the magazine on a regular schedule, which leads to success for decades. (Kurtzman and Will Elder returned to Madly for a short time in the mid-1980s as an illustrative team.)
The magazine's sales peak came with edition # 161 which sold 2.4 million copies in 1973. The period coincided with several other magazine's top sales, including TV Guide and Playboy. Mad Circulation dropped below one million for the first time in 1983.
Many of the magazine's mainstays began to retire or die in the 1980s. New contributors who appear in the following years are Joe Raiola, Charlie Kadau, Tony Barbieri, Scott Bricher, Tom Bunk, John Caldwell, Desmond Devlin, Drew Friedman, Barry Liebmann, Kevin Pope, Scott Maiko, Hermann Mejia, Tom Richmond, Andrew J. Schwartzberg, Mike Snider, Greg Theakston, Nadina Simon, Rick Tulka, and Bill Wray.
On April 1, 1997, the magazine published an alleged "overhaul", as if designed to reach older and more sophisticated readers. However, Salon's David Futrelle argues that the content is very much a part of the past Mad ':
The problem in October 1971, for example, with war crimes folding and covering the "small poster" of "The Four Horsemen of Metropolis" (Drugs, Graft, Pollution and Slums). With Mad Pollution Primer. With satirical TV "Street Reality", take a poke on the ideal image of the interracial harmony on Sesame Street. ("This is a street of depression,/Corruption, oppression!/It's a sadistic dream come true!/And masochistic, too!") With the photo feature "It's America", contrasting images of heroic astronauts with graphic photographs of dead soldiers and junkie shooting. I remember this problem quite well; it's the one I took at a garage sale and read it to death. I seem to remember asking my parents what a "graft" is. One of my crazy joys for me at the time was that it was always a little over my head. From "Mad's Up-Dated Modern Day Mother Goose" I learned about Andy Warhol, Spiro Agnew and Timothy Leary ("Wee Timmy Leary/Soars through the sky/Up and Up/Up to him, oh, so high/for kiddies/How do we explain/That Wee Timmy Leary/Is not it on the plane? "). From "Greeting Cards to the Sexual Revolution" I learned about "Gay Liberation" and "Fetishis Skin" in leather. I read the Mad version of a number of films that I never got in a million years will be allowed to see: Easy Rider ("Sleazy Riders"), Midnight Cowboy ("Midnight Wowboy"), Five Easy Pieces ("Five Easy Pages [and two difficult ones].") I learned about the John Birch Society and Madison Avenue.
contributor Tom Richmond has responded to critics who say the magazine's decision to accept the advertisement will make publisher William Gaines' final "hand over his grave", suggesting this is impossible because Gaines was cremated.
Contributors
Mad is known for the stability and longevity of his talent list, billed as "The Usual Gang of Idiots", with some creators enjoying a 30-, 40- and even 50-year career in the pages of magazines.
According to the "Inventors of Crazy Magazine Contributors" website, more than 850 contributors have received a description in at least one Madness problem, but only three dozen of them have contributed to 100 or more problems. Al Jaffee's artists have appeared in most issues; # 550 (April 2018) is the 500th edition with new work by Jaffee. Three other contributors have appeared on more than 400 issues of Mad are Sergio AragonÃÆ'Â © s, Dick DeBartolo, and Mort Drucker; Dave Berg, Paul Coker and Frank Jacobs are in 300th position each. (This list calculates appearance based solely on the problem, not on individual articles or the overall page count eg eg Jacobs writes three separate articles appearing in issue # 172, the total is calculated to have increased by one.)
Each of the following contributors has created over 100 articles for magazines:
Author:
Author-Author:
Artist:
Fotografer:
- Irving Schild
Over the years, editorial staff, especially Al Feldstein, Nick Meglin, John Ficarra, Joe Raiola and Charlie Kadau have had creative input on countless articles and formed a distinctive satirical voice of Mad.
Other important contributors
Among the irregular contributors with only one Mad byline for their credits are Charles M. Schulz, Chevy Chase, Andy Griffith, Will Eisner, Kevin Smith, J. Fred Muggs, Boris Vallejo, Sir John Tenniel, Jean Shepherd, Winona Ryder, Jimmy Kimmel, Jason Alexander, Walt Kelly, Rep. Barney Frank, Tom Wolfe, Steve Allen, Jim Lee, Jules Feiffer, Donald Knuth and Richard Nixon, who remain the only President to be commended for "writing" an i> Mad article. (All text is taken from Nixon's speech.)
Those who have contributed twice each include Tom Lehrer, Wally Cox, Gustave Dorà ©, Danny Kaye, Stan Freberg, Mort Walker and Leonardo da Vinci. (Leonardo's check is still waiting at Mad's office for him to pick it up.) Emerging a little more often is Frank Frazetta (3 bylines), Ernie Kovacs (11), Bob and Ray (12), Henry Morgan (3), and Sid Caesar (4). In the early years, prior to collecting its own permanent staff, the magazine often used the "name" beyond talent. Often, Mad will only describe existing celebrity material 'while promoting their name on the cover. The Bob and Ray associations are very useful. When the magazine learned that Tom Koch was the writer behind Bob and Ray's radio sketch adapted by Koch, Koch was sought by editors and eventually wrote over 300 Mad. for the next 37 years.
The magazine sometimes runs guest articles where figures from show business or comic books have participated. In 1964, an article titled "Comic Strips They'd Really Like To Do" featured a one-shot proposal by cartoonists including Mell Lazarus and Charles M. Schulz. More than once, the magazine has invited famous comic book artists such as Frank Miller or Jim Lee to design and illustrate a series of "Rejected Superheroes." In 2008, the magazine received national coverage for his article "Why George W. Bush Supports Global Warming". Each of the 10 funny parts is illustrated by a different Pulitzer Prize editorial cartoonist. In 2015, "Weird Al" Yankovic served as the first and only guest editor of the magazine, wrote some material and guided the content in # 533, while improving his own career of total byline from two to five.
Reprints and foreign editions
In 1955, Gaines began presenting reprint material for Mad in the black and white novel, the first being The Mad Reader . Many of these new covers are featured by Mad cover artist Norman Mingo. This practice continued into the 2000s, with over 100 published novels. Gaines made a special effort to keep the entire novel line in print at all times, and the books were often reprinted in new editions with different covers.
Mad also often repackaged the material in a long series of "Super Special" format magazines, beginning in 1958 with two concurrent annual series titled The Worst from Mad and Other Trash from Crazy . Various other titles have been used for years. This reprint problem is sometimes coupled with exclusive features like posters, stickers and, on some occasions, a recording on flexi-disc, or comic book format inserts that reprint material from the 1952-55 era.
One form of stable income has come from foreign editions of magazines. Mad has been published in local versions in many countries, beginning with the UK in 1959, and Sweden in 1960. Each new market received access to catalogs of article re-publications and also encouraged to produce having localized material in in Mad veins. However, the sensitivity of the American Mad is not always translated into other cultures, and many foreign editions have short lives or disconnected publications. Swedes, Danish, Italian and Mexican Mad were published on three separate occasions each; Norway has experienced four cancellations. Brazil also has four lines, but without significant interruptions, spanning five decades. Australia (35 years and counting) The United Kingdom (35 years) and Sweden (34 years) have produced the longest cut variant Mad .
​​â € <â €
Past edition
Content conflicts sometimes appear between the parent magazine and its international heirs. When the comic strips that insinuated the royal family of England were reprinted in a novel, it was deemed necessary to tear the pages of 25,000 copies by hand before the book could be distributed in the United Kingdom. But Mad is also protective of its own editorial standards. Bill Gaines sent "one of his usually horrible, blistered letters" to his Dutch editors after they published a dirty joke about a men's room. Mad has since relaxed its requirements, and while the US version still avoids blatant fraud, the magazine in general does not object to more provocative content such as the 1999 edition of the Swedish parody of the movie "Fucking ÃÆ'â € | mÃÆ'  ¥ l .
Spin-off
Crazy Kids
Between 2005 and 17 February 2009, the magazine published 14 editions of Mad Kids, a spin-off publication aimed at younger demographics. Reminiscent of the Nickelodeon magazine title, it emphasizes children's current entertainment (ie Yu-Gi-Oh! , Naruto , High School Musical ) , albeit with a brash sound. Most of the Mad Kids content initially appeared in the main publication; reprinted material is selected and edited to reflect the interests of elementary school students. But quarterly magazines also include newly-assigned articles and cartoons, as well as puzzles, bonus inserts, calendars and other activity-related content that are common to children's magazines.
Another satirical comic magazine
Following the success of Mad , other black and white magazines, comics satire began to be published. Mostly short-lived. The three most enduring ones are Cracked, Sick and Crazy Magazine. Many show mascot cover along the line Alfred E. Neuman.
Colored comic-color competitor, especially in the mid-to late 1950s, is Beans! , Lost , Whack , Riots , Back , Eh! , From Here becomes Insanity , and Madhouse ; only this last one lasts as many as eight issues, and some are canceled after one or two issues. The colored satiric comic books will include Wild , Blast , Parody , Grin and Gag! . EC Comics itself offers a color comic Panic , produced by future editor of Mad Al Feldstein. Two years after EC's Panic had stopped publishing in 1956, this title was used by other publishers for similar comics.
In 1967, Marvel Comics produced the first of 13 editions of the comic book Not Brand Echh , which parodied the title of the company's own superhero as well as other publishers. From 1973 to 1976, DC Comics published the comic Plop! , featuring Mad supporters of Sergio AragonÃÆ' Â © s and often cover art by Basil Wolverton. Another publisher's comic is Trash (1978) showing the cover story on the cover of the cover, "We messed up Mad (page 21)" and described Alfred E. Neuman with a stubbly beard; the fourth and final problem shows two bodybuilders holding copies of Mud and Cursed with a shriveled face from Neuman and Cracked cover mascot Sylvester P. Smythe.
Among other US humor magazines that include several levels of comic art as well as text articles are former Harvey Kurtzman Mad Madagal Humbug and ! , as well as National Lampoon .
In other media
Over the years, Mad has been branched from print to other media. During Gaines' years, publishers had a reluctance to exploit their fan base and expressed fears that substandard Mad products would offend them. He is known personally for issuing refunds to anyone writing to a magazine with a complaint. Among the few items outside Mad available in the first 40 years are cufflinks, T-shirts designed like tight jackets (complete with keys), and a small ceramic Alfred E. Neuman bust. For decades, mail pages advertised a cheap portrait of Neuman ("suitable for framing or wrapping fish") with misleading slogans such as "Only 1 Left!" (The joke is that the picture was so undesirable that only one left their office since the last advertisement.) After Gaines's death comes his blatant absorption into Time-Warner's publishing umbrella, with the result that Mad merchandise began to appear more often. Item displayed in Warner Bros. Studio Stores, and in 1994 The Mad Style Guide was created for license usage.
Recordings
Mad has sponsored or inspired a number of recordings. In 1959, Bernie Green "with Stereo Mad-Men" recorded Musically Mad's album for RCA Victor, featuring music inspired by Mad and Alfred E. Neuman's image on the cover; it has been re-published on the CD. In the same year, The Worst from Mad # 2 included the original recording, "Meet Mad's staff", on a 33 rpm cardboard note, while one was credited to Alfred E. Neuman & The Furshlugginger Five: "What - Me Worry?" (b/w "Potrzebie"), issued in late 1959 on the ABC Paramount label. Two additional albums of novelty songs were released by Bigtop Records in 1962-63: "Mad 'Twists' Rock 'N' Roll" and "Fink Along with Mad". The last album featured a song titled "It's a Gas", which was interspersed with an instrumental song with a burp (along with a sock earned by King Curtis who is not credited). Dr. Demento performed this gas show at his radio show in Los Angeles in the early 1970s. Crazy includes some of these trajectories as laminated-plastic cardboard inserts and (later) flexi disks with reprinted "Special Mad". A number of original recordings were also released in this way in the 1970s and early 1980s, such as Gall in the Family Fare (a radio game adaptation of their previous illustrations All in the Family i > parody), single titled "Makin 'Out", a squiggly track "It's a Super Spectacular Day", which has eight final possibilities, spoken words Meet staff enter, and six songs, 30 minute Mad Disco EP (from 1980 Special with the same title) which includes a disco version of "It's a Gas". The last turntable-playable footage Mad which is packed with magazines is "A Mad Look at Graduation", in Special 1983. The CD-ROM contains some audio tracks included with edition # 350 (October 1996). Rhino Records composed a number of songs Mad -recorded as Mad Grooves (1996).
Stage show
A Broadway off production, The Mad Show , was first staged in 1966. The show, which lasted for 871 shows during the initial run, featured sketches written by Stan Hart's regularly and Larry Siegel interspersed with comedy songs (one of them written by Stephen Sondheim who is not credited). Cast album is available on CD. In September 2017, the show will return with new writers and actors.
Game
In 1979, Mad released a board game. The Mad Magazine Game is an absurdist version of Monopoly where the first player to lose all his money and go broke is the winner. Drawn very seriously with artwork by magazine contributors, games include $ 1,329,063-a bill that can not be won unless someone's name is "Alfred E. Neuman". It also displays a stack of cards (called "Card cards") with strange instructions, such as "If you can jump and stay in the air for 37 seconds, you can lose $ 5,000.Not jump and lose $ 500." In 1980 the second game was released: The Mad Magazine Card Game by Parker Brothers. In it, players who first lose all their cards are declared the winners. This game is quite similar to Uno by Mattel. A magazine-based question also appeared in 1999 Trivial Pursuit: Warner Bros. Edition (which displays questions based around Time-Warner properties, including WB movies and TV shows, Looney Tunes / Merrie Melody (and advanced project from Warner Bros Animation)), as well as DC Comics, Hanna-Barbera, Cartoon Network, and Turner Entertainment Co.'s MGM properties. which WB had belonged to after the 1996 Turner/Time-Warner merger. Movies and TV
Following the success of the National Lampoon -backing Animal House , Mad lending his name in 1980 to the same risks comedy film, Up Academy . It was a commercial disaster and a critical failure that Madly managed to organize all references to magazines (including a cameo by Alfred E. Neuman) to be removed from future TV and video releases from the film, even though the reference was eventually returned to the DVD version, titled Mad Magazine Presents Up the Academy . Mad also presented two pages from her magazine to attack the movie, titled Throw Up the Academy. The end of the joke collapsed into a series of interoffice memos between writers, artists, editors, and publishers, all bemoaning the fact that they had been forced to insinuate the movie so badly. On March 2, 2018, Mad announced via their Twitter page that the sequel to the original movie will be written by the A-list movie writer.
An animated television pilot Mad who used selected materials from this magazine was assigned by ABC but the network decided not to broadcast it. Dick DeBartolo noted, "No one wants to sponsor an event that mocks the advertised product on TV, like a car manufacturer." The program was instead made into a special TV, and available for viewing online.
In the mid-1980s, Hanna-Barbera developed another potential crazy animated television series that never aired.
In 1995, Fox Broadcasting Company Mad TV licensed the use of magazine logos and characters. However, apart from the short bumper that animates Spy vs. Spy (1994-1998) and Don Martin (1995-2000) cartoons during the first three seasons of the event, no editorial or stylistic relationship between TV shows and magazines. Produced by Quincy Jones, the sketch comedy series is on the vein of NBC's Saturday Night Live and Global/CBC SCTV, and ran for 14 seasons and 321 episodes. On January 12, 2016, CW aired a special hour celebrating the 20th anniversary of the series. Most of the original players return. Revival eight episodes featuring premieres premiered on July 26, 2016.
The order of Animated Spy vs. Spy was also seen in TV commercials for Mountain Dew soda in 2004.
In September 2010, Cartoon Network began broadcasting the animated series Mad , from Warner Bros.. Animation and executive producer Sam Register ( Teen Titans , Ben 10 , Batman: The Brave and the Bold ). The series features short animated films about current television shows, movies, games, and other aspects of popular culture. Similar to Mad TV , this series also features appearances by Spy vs. Spy and Don Martin cartoons. Produced by Kevin Shinick ( Robot Chicken ) and Mark Marek ( KaBlam! , The Andy Milonakis Show ), this series runs from September 6, 2010, until December 2, 2013, lasts for four seasons and 103 episodes.
Computer software
In 1984, the character of Spy vs. Spy are given their own computer game series, where players can set traps for each other. The game is made for various computer systems such as Commodore 64 and ZX Spectrum. While the original game takes place in an unclear building, the sequel diverts the action to desert island for Spy vs. Spy: The Island Caper and polar settings for Spy vs. Spy. Spy: Arctic Antics .
Not to be confused with the later television show, Mad TV is a computer simulation game management television station produced in 1991 by Rainbow Arts for the Mad franchise. It was released on PC and Amiga. It's faithful to the general style of cartoon humor magazine, but does not include any of the original characters except for a close-up of Alfred E. Neuman's eyes during the opening screen.
In 1996, Mad # 350 included a CD-ROM featuring software related to Mad as well as three audio files. In 1999, BrÃÆ'¸derbund/The Learning Company released Really Mad, a set of Microsoft Windows 95/98 CD-ROMs that collected magazine content from # 1 to # 376 (December 1998), plus over 100 Mad Special includes most of the recorded audio inserts. Despite the title, it omitted some articles due to rights clearing issues on several excerpts of books and texts taken from recordings, such as Andy Griffith "What It Was, Was Football". In 2006, DVD-ROM Graphics Technology Graphics Really Crazy updated original content Really Madness until 2005. One disk of seven gigabytes, no deleted material that same from the 1999 Collection. This is different from previous releases as it is compatible with Macintosh.
Spy vs Spy other video games made in 2005 for PlayStation 2, Xbox, and Microsoft Windows. The Mad app was released for iPad on April 1, 2012. It displays the content of every new issue that starts with Mad # 507, as well as a video clip from Mad-TV , and material from the magazine's website, The Idiotical.
See also
References
Source
External links
- Mad Magazine (official site)
- Slaubaugh, Mike, ed. " Mad List of Magazines". Archived from the original on March 12, 2016 . Retrieved July 31, 2016 . CS1 maint: Additional text: author list (link) (Rate of circulation, contributor index)
- Gilford, Doug, ed. " Mad Contributing Magazine". MadCoverSite.com. Archived from the original on August 1, 2016 . Retrieved July 31, 2016 . Meek, James Gordon (Summer 2002). " Insane on the FBI". Atom . Archived from the original on March 3, 2016 . Retrieved July 31, 2016 .
- Alfred E. Neuman in Toonopedia Don Markstein. Archived from the original on March 15, 2012.
- International MAD Magazine Edition
Audio/video
- "This is Gas". Liz Berg Playlist (WFMU). January 8, 2007. Ã, Audio from flexi-record originally included in The Worst of Mad # 9
Source of the article : Wikipedia
0 Comments